Considering how poorly the economy has been worldwide, maybe growth for your small business means returning to previous levels of business. There are various ways for you to look at the issue and you can go for one option or both. You should increase your marketing to include new methods you have not tried. The second method is to go deeper and wider into your market with new offerings and promotions. Entering related markets and expanding laterally will give you the most growth when it comes to the second strategy. When you market products that are connected, it offers a wide range of new marketing and advertising possibilities. Instead of focusing on the fact that your market might be shrinking or using the same methods you have until now, you need to concentrate on the exact opposite and adopt a positive attitude.
If you are an offline business, then you can gain increase exposure through the different places formats that are available. Practically every company knows about Google Places, but what many aren't aware of is that there are other search engines that have similar listings. Yahoo and Bing both feature listings for local businesses and they're not the only ones because some of the big secondary search engines also do it. Make sure your business has a presence on all of them and get your site SEO ready for searches run locally. Getting listed in business directories that are specific to each state is also a good approach. You'll find that all states have multiple directories for businesses in or neighboring your state. The key is to ensure full coverage of your state. Millions of business all throughout the United States still don't have websites or web presences. If this sounds like you, perhaps you think that websites aren't actually necessary or perhaps you simply have decided that you don't want one. If you still have room in your schedule for more business, then get a website and begin marketing locally. There are plenty of great reasons to put up a site for your business. You probably don't yet know that you can create a basic website that you can use as an ad hoc business card. If you have real business cards, you can place your domain on them. You can also optimize for local search engines so that you can be tracked down within your local town or city. From here, people can read the presell marketing about what you have to offer and make their own decisions.
Increasing local offline advertising is a great strategy for a company whose main focus isn't online. Make use of ad tracking as it's a more exact and controlled way of advertising. There are many ways for you to do it and it's really not all that hard. One approach is to publish offers specific to each publication you are using. Shopping newspapers and magazines are delivered every week to people in most towns and cities. Simply place your different offers and maybe a coupon in each paper. This way you will be able to discover which strategy is getting you the best results. Your test will be even more effective if you invite people to visit your site to discover more about the special deal. It isn't necessary for your small company to grow by leaps and bounds. If you decide to go down the joint venture route, it might take a few months for the results and profits to start rolling in. If you succeed and if it's something that is in line with your marketing strategy, you can take the money you make and sink it into online advertising. So, you have to be careful in your choices, ensure you quantify your results and don't forget to expand your profitable campaigns.