You need the right signage to ensure that people surfing the Google wave will find your business. Simply, the signs here are called URLs, Titles, Descriptions, Meta Keywords and Headings. The first step for us in our small business SEO plans is to set up your signs: this is called On Page Optimization.
But all votes are not created equal: if Oprah gives her vote to you, you will sell everything you have in the blink of an eye, but if Johnny down the street gives his vote to you, there is significantly less weight behind it because: who is Johnny anyways and why should we care what he has to say? A vote in the small business SEO world is just a normal internet link, if someone links to your website from theirs, Google takes this as a vote of confidence from their site to yours. The more influential sites give you a vote, the stronger your reputation and the better you chances are for appearing at the start of Google search results. This is the concrete that you pour into the foundation of keyword research. And this is all held together with the guiding boards of On page optimization.
This is obviously a simplified version of what happens but it paints a picture of what small business SEO would look like. Content is extremely important and on average we release six new unique pieces of content every month to hundreds of high ranking Press Release websites, blogs, forums, indexes, so as to associate you with high quality content on all these sites. Of course, with your content comes your link and that link gives your site a vote.
How can SEO really work for you?
Small business owners call us saying: “We need some SEO done”. But when we dig a little deeper, we discover that really just want to use the internet to generate more sales and increase their product's exposure.
You only care about one thing: Will I get more traffic?
YES. And better yet: “You will only pay for the traffic we get you!”
That is right, we are successful small business owners too and we get it. It all comes down to RESULTS. So on our Small Business SEO, you only pay on: Delivered. Targeted. TRAFFIC! Many marketing folk out there, for no other reason than the fact that they do not understand small business owners, offer small business SEO in ways that we can not relate to. They say:
"We will bring you to #1 for this term and it will be $x per month", or "Buy these 5 keyterms and there’s no guarantee of results but it will be $x per month"
But the truth is, you do not really care if you are #1 for 1 keyterm in Google or not. You care about flushing your hard earned money down the toilet. You care about results that help your bottom line.
So back to the question:
What are the results you want?
Delivered, targeted traffic, that is interested in your business — of course! Since that is what makes sense, and we love producing results, THIS IS how we do small business SEO. We do all the grunt work to get you traffic targeted within your industry.