Few things compare to times when business is booming and you're able to reach more of your local potential customers. If your offline business can benefit from local search engine traffic, then you should take advantage of it right away. You can do local SEO and backlinking so you can reach a good position in your local market, and then begin reaching more people. In this article we shall be discussing 3 simple local SEO tips that are bound to get your business more exposure if applied correctly.
If you want to benefit from local SEO, then you will need to put in the effort to find the right keywords to optimize your site. When you are optimizing your site for a certain location, you must make sure that you are looking beyond the basic keywords. This way you will be closer to local users because you are considered more relevant and it also reduces the level of competition you are facing. Your best bet is to use long tail keyword phrases because when they use them people usually are quite clear on what they are looking for. People use these phrases, more often than not, to conduct their searches which means you might get the desired result because they are also going to be taking action.
Once you add a location to these keywords, they become even more specific. To optimize your site effectively you must put in the time to do keyword research and ensure you are using the right tools. Secondly, go ahead and upload relevant pictures about your business. We know you're professional about your business, so that is what your profile needs to project to visitors. This is why they like to provide the users with pictures that describe your business. It's important to that your photos be genuine and that it's you and your business. Just remember the most important thing about your pictures is they don't look cheap or that you didn't care what you uploaded. Nice pictures in which you are smiling will work great; people react positively to smiles in pictures. You know what appeals to people: trust, reliable, professional, etc.
Lastly, make sure to add a local phone number to your site. Since search engines can't understand it, make sure your phone number is mentioned in text. Go for a real phone number that shows that you're a real company, which means 800 numbers shouldn't be an option.
What's the reason? They are nice and professional but they don't really indicate your location on their own. You need to do everything possible to have a real phone number. As time moves forward, local SEO will only expand, which shows it has a bright future ahead of it. Thus, you should be enjoying the benefits now before it becomes too complicated.